Want to buy stock clothes from Zara, Spain? Read on for facts and info on the popular Spanish fashion brand…
Zara is the name of a clothing company that is part of the Inditex Group. The brand name and clothing line was developed by a Spanish tycoon by the name of Amancio Ortega. The man is already famous for owning a variety of popular Spanish brand names such as Pull and Bear, Masimo Dutti, Uterque, Oysho and Bershka.
This particular company has its headquarters established in the city of A Coruna, Galicia, Spain. The first stock clothing store for the brand was opened in that city back in 1975. One of the things that gave Zara a competitive edge in the market was the fact that this manufacturer would take less than two weeks to bring a new product to market. On the other hand the industry average was about six months. This allowed the company to release more than 10,000 new designs every year and enabled it to grab hold of a large market share.
There were a number of other aspects that were different about this particular company. For example Zara was not fond of transferring the production of fashion clothing to low-cost countries for the purpose of reducing overhead. Similarly it had a policy of zero advertising. Rather it would concentrate on opening up new stores across the country instead, which would serve the purpose of advertising in itself.
World-renowned fashion designers described the company as being one of the most innovative brands of the day. CNN gave the company the title of “a Spanish success story”.
Zara started out initially by producing cheap replicas of high end fashion brands. This concept seems to be an instant success in 1975. As a result the entrepreneur initiated the setting up of numerous other branches across the country. In the 1980s the brand revolutionized the way in which it was designing and manufacturing its products so as to reduce lead times. This allowed it to bring out new designs in response to current fashion trends instantly. In order to stay ahead of the competition the company invested in developing its information technology infrastructure and hiring large groups of designers rather than relying on individual designers.
By 1988 the company was able to expand its business horizons and opened up its first international chain in the city of Porto, Portugal. They entered the United States in 1989 and the following year Zara set foot in France. The company experienced international expansion all through the 90s. Among the regions where Zara outlets have been set up are Mexico, Greece, Belgium and Sweden. Today Zara outlets can be found in more than 70 countries of the world.
The large majority of these stores are company-owned. However there are some countries where foreign ownership is forbidden by local legislation. In such cases Zara has set up franchises in these countries.
The product line from the company includes clothing for men and women. The products are divided into different categories including upper garment, lower garment, footwear, cosmetics and accessories.