French Connection

French Connection is a British clothing brand founded in London in 1972, despite the name, and the posts in this category cover the brand and not the 1971 Gene Hackman film. Articles look at the FCUK marketing campaign of the late 1990s and the controversy it caused, the brand’s high street position in the UK and US, fit and sizing notes for shirts and dresses, and the long decline through the 2010s as fast fashion took over the same shoppers. There are practical notes on outlet stores and on the secondary market for older FCUK pieces.